Start here 🍒
Watch this first.
A few minutes. By the end you'll know if this is for you, and if it's not, I'll tell you that too. Pinky promise.
Every founding member chats with me first. No pressure, no weird car salesman energy.
Hi, I'm Bree 🍒
I built PPP after watching an agency take big retainers from a non-profit I loved and leave them with zero clarity. Seven years and $180M+ in client revenue later, I teach founders to own their marketing so nobody can ever hold their growth hostage again.
The real cost
Every month without a system costs more than $788.
- Another month of great revenue you can't explain or repeat
- Another month of ads you're not sure are actually working
- Another month of paying someone else to guess what your business needs
The founding rate of $788/mo is only for the October 5 cohort. After that it goes back to $989. 🍒
Book your free call 🍒Why this exists
Most businesses build their marketing backwards.
They start with the sale, wonder why nobody's buying, then panic-add more content hoping that fixes it.
For seven years, almost every client I worked with was stuck on the same fixable problems, just wearing different outfits. So we'd fix it. And everything would shift.
I didn't call it Profit, Purpose & Play back then. But the framework was already there, in every ecosystem we rebuilt and every founder who stopped clawing toward their goals and started trusting their marketing to actually do its thang.
Is this you?
You're good at what you do.
Your marketing just hasn't caught up yet.
You're already making money. You're showing up. But something isn't clicking. The revenue is inconsistent, marketing feels like a second job, and you know there's a version of your business that's twice as good with half the stress.
This IS for you if...
- You're doing $30K+ months and know you're capable of more
- You run an ecom brand or a service business
- You want to understand your marketing, not just outsource it forever
- You're ambitious, fun, and not afraid of hard work
- You want to scale without burning out or becoming a content machine
- You're here for a good time AND ready to lock in and get shit done
This is NOT for you if...
- You want to outsource everything and never learn how it works
- You're looking for a magic fix without doing the work
- You're not willing to show up consistently
- You're brand new in business with no foundation yet
- You want one-on-one only. This is a group program (with a VIP upgrade if you want more of me)
The methodology
PPP isn't a funnel. It's a behavioural sequence.
We start where the money's leaking, then work outward. Tap each stage for the psychology behind it.
Profit
"Why now?"
The natural conclusion of everything before it. People don't resist buying, they resist feeling unsafe. Profit opens a door for people already walking toward it.
The psychology
By the time Profit arrives, the buying decision has already been made emotionally. You're not convincing anyone, just giving them the next obvious step.
Purpose
"Why does this matter?"
The substance that makes people stay. Most nurture strategies build credibility. Purpose builds belonging, and belonging converts far better.
The psychology
Purpose triggers psychological safety, the cognitive state that lets desire form without resistance.
Play
"Who are you?"
The energy that pulls people in. When you're genuinely enjoying your life and work, you become magnetic. People don't follow brands, they follow energy.
The psychology
Play activates the brain's social mirroring system. People feel belonging before they've consciously decided to.
"The more fun you have, the more people find you. The more meaning you share, the more people trust you. When you nail both, selling becomes inevitable." 🍒
What's inside
Six months. One complete ecosystem.
A full curriculum you build your whole business inside of, alongside ambitious, ballsy women doing the same thing.
- 00
Foundation
Get set up, get oriented, and get clear on where you're starting from.
- 01
Audit
Find exactly where your marketing is leaking before you spend another dollar.
- 02
Audience & Offers
Get specific about who you're talking to and build offers they can't scroll past.
- 03
Profit: Fix the Leaks
Plug the holes in your conversion so the traffic you already have actually buys.
- 04
Purpose: Nurture & Trust
Email, story, and values-led content that turns followers into buyers.
- 05
Play: Personality-Led
Content and ads that stop the scroll by being unmistakably you.
- 06
Scaling Ads & Content
Campaign structures and 2026 ad formulas to scale what's working, without burning out.
- 07
Crisis Hotline
What to do when results dip, ads break, or everything feels on fire. Because it happens.
Four group calls a month
One Profit, one Purpose, one Play, and an open Q&A. The founding cohort's first two months are all about Black Friday.
38 video lessons
The full PPP curriculum, written guides, and examples. Organic, paid, funnels, buyer psychology, offers, content. No gatekeeping.
Slack community
Message anytime, I respond Tuesday to Thursday. Voice notes, feedback, hype, and a loving kick up the backside when you need it.
Content & campaign reviews
Submit content, landing pages, or ad results by Thursday, get my real notes back by the following Tuesday.
The whole toolkit
Templates, audit sheets, swipe files, campaign structures, and funnel blueprints you keep using long after the program.
4 to 6 hours a week
That's genuinely all it takes. The goal is systems that reduce your workload over time, not add to it.
Proof, not vibes
What happens when strategy clicks.
From $80K months to $200K months using the sale and launch strategy
She was making great money but white-knuckling every month. No system, no rhythm, just hustle on repeat. We built a quarterly sale and launch system, added a loyalty program and ambassador community, and turned one-time buyers into superfans. She hasn't dropped below $200K since.
From 3x to 10x Meta ROAS by leading with Purpose, not just before-and-afters
She was doing $90K months with ads that worked, sort of, but felt invisible as a person. We rebuilt her ecosystem to connect emotionally first, sharing purpose before asking for the sale. Meta jumped to 10x, Google hit 12x, on track for $180K that month.
Revenue up 22% in month two, 67% in month three, just by fixing the ecosystem
She was convinced her ads were broken while her email sequences were a mess and her organic content had gone cold. We fixed the full ecosystem, organic, email, and ads, all connected. Month two up 22%. Month three up 67%.
Join the founding cohort
One offer. All in.
The founding rate is only for the October 5 cohort. After that it goes back to $989 a month.
Profit, Purpose & Play
The only group program you'll ever need.
- 4 group calls a month: Profit, Purpose, Play, and Q&A
- 38 video lessons across the full PPP curriculum
- Slack community, responses Tuesday to Thursday
- Weekly content and campaign reviews
- Campaign structures, 2026 ad formulas, and funnel blueprints
- Templates, audit sheets, and swipe files
- Black Friday strategy baked into your first two months
No card today. Just a call, no obligation.
What happens on the call
- We talk about your business, where you are, and where you want to go.
- I give you real, specific feedback on your biggest marketing gap.
- We both figure out honestly whether PPP is the right fit. No pitch. No pressure.
Want more of me?
Once you're in, you can upgrade to VIP for $2,000 a month: three private calls a month plus hands-on feedback and collaborative work, on top of everything in the program.
Want to taste it first?
Experience how I work before committing to six months.
- Slay Your Sale (Black Friday Edition) Free
- THE Meta Ads Masterclass $99
- 1:1 Strategy Session (2 hours) $550
The 1:1 session is fully redeemable toward your first month of PPP if you join.
Your mentor
Hi, I'm Bree. Your marketing fairy.
I started my business in 2019 after getting fed up with the agency my non-profit had hired. Big retainers. Zero clarity. Jargon where strategy should have been. So I learned it myself, realised I could do it better, and built a business around making sure purpose-driven founders never feel confused, dependent, or ripped off by their marketing again.
Seven years, two degrees (sociology and psychology, plus marketing), a chronic inability to shut up about buyer psychology, and $180M+ in client revenue later. What, like it's hard?
But honestly? What makes me different isn't the numbers. It's that I genuinely give a shit whether your business works. More money in the hands of more good people creates more good in the world. That's the whole point.
What clients say
The results, in their words.
I finally stopped launching and started converting daily. The difference was having a real ecosystem. I literally had no idea about a marketing ecosystem before this.
Online service provider · PPP clientI was doing $80K months but felt like every single one was a fluke. Six months later I haven't dropped below $200K. I finally feel in control.
Ecom founder · PPP clientBree doesn't just give you strategy. She gives you the confidence to back yourself and actually use it.
Online coach · PPP clientI stopped trying to sell and started sharing why I do this. My DMs went crazy. Revenue followed.
IRL service provider · PPP clientI came in doing $50K months thinking I just needed better ads. Turns out I needed a completely different way of thinking about my marketing.
Online educator · PPP clientI have never felt so supported and so challenged at the same time. She doesn't let you stay small. In the best possible way.
Ecom founder · PPP clientQuestions
The honest answers.
Who is this actually for?
Business owners doing $30K to $60K months who know they're capable of more but don't have a real marketing system holding it together. Works for both ecom brands and service providers. If you're not quite there yet but you have big goals and you're ready to put in the werrrk, please still get in touch.
When does it start?
The founding cohort kicks off on October 5, and the first two months of calls focus on Black Friday strategy so you go into your biggest sale season with a plan. After the founding cohort, enrolments open on a rolling basis at the standard rate.
How do the Slack boundaries work?
Message in the Slack community anytime, and I respond Tuesday to Thursday. Submit content, ideas, or review requests by Thursday and get my thoughts back by the following Tuesday. A real boundary, not a vague one, so when I do respond, you get my full attention.
Do I need to already be running ads?
Nope. We start with your full ecosystem first, organic and paid, and make sure your foundation is solid before we scale with ads. Whether you've never run an ad or you've been burning budget for months, we sort it.
How much time do I need each week?
4 to 6 hours a week. That's genuinely all it takes. The goal is to build systems that reduce your workload over time, not add to it.
What if I want more one-on-one time?
Founding members get two private 1:1 calls included, one when you join and one at the halfway mark. If you want more than that, you can upgrade to VIP ($2,000 a month) for three private calls a month plus hands-on feedback.
Is $788 a month worth it?
For a business doing $30K months, the whole six months costs less than one good week. For most people who join, the answer shows up in month two. 🍒